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https://www.behance.net/gallery/218817527/Bliss-Mindfullnes-APP-Branding

Project Overview:
Bliss is a conceptual branding project for a mindfulness and mental wellness mobile app tailored for young, working professionals. The app aims to support users dealing with stress, identity crises, and emotional burnout through guided therapy, journaling tools, and virtual consultations.

Branding Objective:
The core aim was to create a visual identity that feels calming, modern, and emotionally resonant, making mental wellness feel accessible and stigma-free. The brand had to speak to a generation that values both aesthetic design and emotional depth.

Design Approach:

• Developed a soft yet vibrant color palette to evoke calmness and balance.

• Created a minimal, symbolic logo unit representing inner peace and growth.

• Chose rounded, approachable typography to build trust and warmth.

• Designed brand patterns, mockups, and UI snippets to demonstrate real-world application.

Key Highlights:

• Full visual identity system including logo, wordmark, colors, and iconography.

• Promotional creatives for social media and outdoor campaigns.

• In-app mockups showing how the branding lives within the product ecosystem.

• Brand guide that captures the tone, mood, and visual voice of Bliss.