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https://www.behance.net/gallery/205139193/Amazon-Fashion-Redesign-Case-Study


Project Overview:
This self-initiated case study explores a UI/UX redesign for Amazon Fashion, focusing on enhancing the visual aesthetics, improving user experience, and aligning the shopping journey with the expectations of modern, fashion-forward consumers.

Design Objective:
The primary goal was to give Amazon Fashion a more premium and editorial look while simplifying navigation and making product discovery more intuitive. The challenge was to balance Amazon’s functional identity with a more aspirational, lifestyle-driven approach to fashion.

Design Approach:

• Introduced a sleek and minimal design language inspired by high-end fashion platforms.

• Restructured the homepage to highlight curated collections, seasonal drops, and influencer picks.

• Simplified category navigation with visually rich cards and improved filter usability.

• Integrated large hero banners, clean product grids, and immersive imagery to elevate the visual experience.

Key Highlights:

• A focus on fashion storytelling through layout and content hierarchy.

• Improved user journey from homepage to product detail page.

• Enhanced mobile responsiveness and visual consistency.