Project Overview:
This project involved creating a series of visually engaging and conversion-focused emailers for Cult.fit, one of India’s leading fitness and wellness brands. The primary objective was to design clean, energetic, and brand-consistent email templates that promote offers, new launches, and seasonal campaigns.

Design Approach:
I focused on maintaining Cult.fit’s bold and modern brand identity while optimizing each email layout for clarity, readability, and mobile responsiveness. From fitness challenges and subscription plans to curated diet offers and festive campaigns, every design was tailored to spark user engagement and drive click-throughs.

Key Highlights:

• Developed versatile layouts that align with both product-driven and community-driven messaging.

• Ensured high visual hierarchy to guide the reader’s attention to key CTAs.

• Maintained consistent branding through color schemes, typography, and iconography.

Outcome:
These designs contributed to improved email open rates and click-through performance, while reinforcing brand recall among Cult.fit’s subscriber base.