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https://www.behance.net/gallery/224605653/Cultfit-Section-Banners

Project Overview:
As part of Cult.fit’s ongoing digital campaigns, I was responsible for designing high-impact section banners that live across the website and app. These banners were crafted to highlight key offerings such as fitness programs, health products, mental wellness, and seasonal campaigns—all while maintaining brand consistency.

Design Objective:
The goal was to create visually compelling and scroll-stopping banners that effectively communicate messages within seconds, driving user engagement and click-throughs.

Design Approach:

• Used Cult.fit’s bold brand palette and typography for strong recall.

• Focused on clear visual hierarchy, product representation, and catchy messaging.

• Adapted layouts for different categories like fitness, therapy, nutrition, and mindfulness.

• Maintained consistency across desktop and mobile breakpoints.

Key Highlights:

• Designed banners for multiple verticals within the Cult.fit ecosystem.

• Created adaptable templates for fast-paced campaign requirements.

• Balanced performance-driven visuals with a clean, lifestyle-centric aesthetic.

Outcome:
These section banners enhanced Cult.fit’s overall visual identity and played a key role in directing user flow across the platform. They were also used in promotional touchpoints to reinforce category discoverability.